The heated debate about our future in the face of increasingly serious environmental challenges has left its mark. Consumers have been sensitised and are willing to do their bit.
The willingness to contribute to environmental protection goes hand in hand with an increasing demand for truthful, accurate and easily verifiable information on products that claim to have a reduced impact on the environment. The demand for simple information is high, especially for complex products such as bioplastics and products made thereof. However, breaking down complex properties and expert language into easily understandable claims is a challenge – particularly in the face of international standards, which establish strict guidelines for environmental communication.
This Environmental Communication Guide (ECG) aims to safeguard good communication along the entire bioplastics value chain. It is intended as a practical tool for marketing and communication professionals striving to correctly present the many environmental benefits and innovations of bioplastics according to acknowledged standards and without neglecting their ample untapped potential.
The guide is divided into two parts:
Part 1: Overview of the basic rules of environmental communication and recommendations on how to handle the most important claims for bioplastic materials and products.
Part 2: Annexes provide additional background information, including a glossary, list of standards, literature list, and other useful information.