Danone announced a series of new commitments and actions to ensure its packaging will become 100% circular, and to accelerate the global transition towards a circular economy of packaging. This includes (1) initiatives to improve product design and develop alternative delivery and reuse models, (2) investments to develop effective, efficient and inclusive systems for increased collection and recycling, to boost recycling and (3) actions to preserve natural resources by reintegrating recycled materials into their packaging and developing use of renewable materials.
Emmanuel Faber, Chairman and CEO of Danone said: “We believe the time is now to step up and accelerate, embrace our responsibility and work with others to engage a radical shift that will help free the world from packaging waste. We will be acting both at global and local level to ensure circularity of packaging becomes the new norm. Today, we are announcing a series of investments and commitments that – I believe – will have a concrete impact. These will be amplified as we collaborate with industry-peers, governments, NGOs, start-ups and the finance sector; harness new technologies and invest in new solutions.”
Among other actions, Danone commits to ensure that all its packaging is designed to be 100% recyclable, reusable or compostable by 2025. Moreover, the company will develop alternative delivery models or new reuse models, where relevant, and take action to eliminate problematic or unnecessary plastic packaging. For further information, please read Danone’s official press release.